Merchants form association, plan community events

Merchants located on Herschel Street, between San Juan and St. John’s Avenue, joined forces to strengthen their local community by creating the merchants association called Between Ortega & Avondale (BOA).

With more than 60 locally owned and operated businesses in what’s also referred to as Fairfax, the shops between Avondale and Ortega offer that community restaurants,
bakeries, entertainment, clothing stores, furniture stores, dry cleaning, child care, beauty care, and much more.

BOA will hold its first community-based event, the Holiday Stamp Collection, starting Dec. 7 and continuing through Dec. 14. Participating merchants plan to kick off the event by opening their doors for an evening of holiday shopping on Dec. 7, 5-9 p.m. During the kickoff event, merchants will dispense stamp cards to customers, who will have a week to visit BOA stores to get their card stamped by participating merchants. Customers visiting at least 10 stores will be entered to win the grand prize, which includes cash and a $20 gift certificate from each of the participating stores. There are no purchase requirements to participate in the event.

“This is a really exciting time for the neighborhood,” said Amie Keslar, owner of Dandelion Boutique & Consignment and vice president of the merchants association. “The holiday event is a great way for the community to see just how many locally owned shops and businesses are located here on Herschel and the lucky winner will walk away an amazing prize.”

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