St. Vincent’s HealthCare announces next step in national branding

St. Vincent’s HealthCare announces next step in national branding
Tracie Loftis, Chief Integration Officer, Sister Maureen McGuire, DC, Executive Vice President, Mission Integration, Father Leonard Chuwa, BCC, Ph.D, System Director, Ethics and Spiritual Care and, at the podium, Tom VanOsdol, St. Vincent’s HealthCare President and CEO

St. Vincent’s HealthCare, which has been part of Ascension when it was formed in 1999 by the Daughters of Charity (who launched St. Vincent’s more than 100 years ago) and the Sisters of St. Joseph, will add Ascension to its name as part of a national effort to make it clearer and easier for patients to access the care they need and to navigate their health.

Tom VanOsdol, St. Vincent’s president and CEO, announced Oct. 24 St. Vincent’s HealthCare will become Ascension St. Vincent’s.

“This is a momentous and historic day, a wonderful day in our rich and storied history. We are coming together with our colleagues and we are unifying and amplifying our already strong and storied local brand and name along with the strong and storied brand and name of our ministry across the country, Ascension,” said VanOsdol.

Following VanOsdol’s remarks, Sister Maureen McGuire, DC, Ascension executive vice president, mission integration, applauded the associates at St. Vincent’s for their efforts during Hurricane Irma.

“If ever there was an example of what a ministry can do, as part of One Ascension, for others, it is this ministry in terms of the dedication, the courage, and the incredible response that you together made as an Ascension ministry during the recent difficulties of the hurricane,” said Sister McGuire. “It touches me deeply to stand in this space with you and say that all of our ministries were inspired by you.”

Ascension is the nation’s leading Catholic and nonprofit health system, with 2,500 sites of care and 36,000 providers in 22 states and Washington, D.C. St. Vincent’s HealthCare joined Ascension systems in six other states the same day in beginning the move to a unified name.

“We are taking a leadership role across the country by making the transition early in the process,” said VanOsdol. “We’re making this change in a very inclusive approach in branding and signage.”

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