IMAGINATION SQUARED10 art exhibition celebrates Project Atrium’s 10-year anniversary

IMAGINATION SQUARED10 art exhibition celebrates Project Atrium’s 10-year anniversary
More than 5,000 people viewed the first exhibition, “Imagination Squared,” on its opening night alone in September 2010. MOCA Jacksonville is celebrating the exhibition’s 10-year anniversary with “IMAGINATION SQUARED10: A CREATIVE COMMUNITY RESPONSE TO OUR TIMES” that includes more than 600 works submitted by the community of Greater Jacksonville which are on view April 16 – August 8, 2021.

MOCA Jacksonville celebrates the 10-year anniversary of its Project Atrium installation series with
the exhibition “IMAGINATION SQUARED10: A CREATIVE COMMUNITY RESPONSE TO OUR TIMES.” More than 600 works submitted by the community of Greater Jacksonville are on view April 16 – August 8, 2021.

In December 2020, the museum placed a public call for art asking the Jacksonville community to participate as artists by submitting an artwork on a 10’ x 10’ square provided by the museum. MOCA Jacksonville partnered with a number of organizations to distribute squares including UNF Department of Art, Art History and Design, FSCJ, Douglas Anderson and LaVilla Schools of the Arts, Jacksonville University, Art with a Heart in Healthcare, Jacksonville Art and Music School, Ortega Elementary School, St. John’s Youth Academy, Gateway Rehabilitation and Pine Castle. A total of 663 artworks were submitted by the community for exhibition.

“The public response to this exhibition has been extraordinary,” said Ylva Rouse, senior curator for the museum. “The works beautifully capture the diversity of human experience navigating these difficult challenging times, and we are grateful to everyone who participated.”

More than 5,000 people viewed the first exhibition, “Imagination Squared,” on its opening night alone in September 2010. MOCA Jacksonville is celebrating the exhibition’s 10-year anniversary with “IMAGINATION SQUARED10: A CREATIVE COMMUNITY RESPONSE TO OUR TIMES” that includes more than 600 works submitted by the community of Greater Jacksonville which are on view April 16 – August 8, 2021.

The exhibition is a reiteration of “Imagination Squared,” a unique public collaborative installation that took place in September 2010. The original exhibition was created by artists Christina Foard and Dolf James to bring attention to the creative power of the artistic community in Jacksonville to provide a transformative cultural experience that was celebrated by more than 5,000 people on its opening night.

The original “Imagination Squared” installation also paved the way for the creation of MOCA’s Project Atrium Series that for the past decade has featured site-specific installations by emerging and mid-career artists. Haskell Atrium Gallery’s location in the museum, its dimensions and its scale challenge invited artists to reinvent and collaborate. The public can watch the artist create work in an open space that is free for visitors to enjoy the creative process.

“Revisiting the impetus of Project Atrium is the perfect way to both celebrate the accomplishments of this incredible installation series, but also to honor our commitment to our mission to making the discovery, knowledge and advancement of the art, artists and ideas of our time accessible to all,” said MOCA Director Caitlín Doherty. “This year, perhaps more than ever before, it is important to bring our community together through art making and sharing, reflecting on recent challenges, while at the same time dreaming of what the future may bring.”

Brooke and Hap Stein is title sponsor and Driver, McAfee, Hawthorne & Diebenow, PLCC is supporting sponsor for “IMAGINATION SQUARED10: A CREATIVE COMMUNITY RESPONSE TO OUR TIMES”.

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