Craft beer festival coming to San Marco Square

Craft beer festival coming to San Marco Square
courtesy of the aardwolf brewing company facebook page

Funds raised will enhance merchant offerings, beautify shopping experience

There’s an event that’s got people buzzing, not buzzing due to keg stands or any other shenanigans. Rather, talk is making its way through the community about the first San Marco Beer Fest. The newly minted event, taking place Saturday, March 26, from 1-5 pm in the San Marco Square. It will feature 20 craft brewers pouring some of the finest suds in town, not to mention, musical entertainment, food trucks, and good times for the entire family to enjoy.

The idea bubbled up last football season during a local ‘Tealgate’ event at Aardwolf Brewing Company when ideas were shared between brewery owner Preben Olsen and Scott Wohlers, president of the San Marco Merchant Association. Together, they were looking for another way to raise funds and celebrate the local area by highlighting local businesses and the craft brew scene, all while generating greater community togetherness. The effort is now getting off the ground and gaining steam, one sponsor and one brewery at a time.

Wohlers is excited to add another activity for locals to gather and enjoy good company, as he believes that creating bonds and networking will further the progress of the San Marco neighborhood and business corridors.

“We’re really excited about this event, Preben approached us about doing a beer festival in San Marco back in September of 2021. We believed it would be a phenomenal idea,” he said. “We’ve handled all of the permitting and work with the city [street closure],” said Wohlers, of the role the merchant association has been playing. “…Olsen will help organize all of the breweries for the event.” It will take more than a concerted effort on behalf of the merchants and volunteers will be a commodity for such an endeavor, according to Wohlers.

Entertainment will be provided by String Theory, as well as the John Lumpkin Institute; the lineup of participating breweries is being formulated as of press time, keep an eye on the website if you are interested in the details. For $50 a ticket, each person gets a commemorative mug and entry to the festival, so get your tickets today, limited amounts of unique giveaways will go fast.

Proceeds from the ticket sales will go toward continued beautification efforts and future budgets for more community events, hosted by the San Marco Merchant Association. For those interested in purchasing tickets, visit sanmarcobeerfest.com.

If your business is interested in considering a sponsorship opportunity, or you want to help by volunteering, call Scott Wohlers at 904-614-8000.

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