A prime cut above: Southern Steer Butcher opens in Ortega

A prime cut above: Southern Steer Butcher opens in Ortega
JAX Chamber members joined franchise owners Chris and Simone Croft in a ribbon cutting ceremony for their Southern Steer Butcher franchise location that opened last month.

Southern Steer Butcher has opened a new franchise in the Ortega community of Jacksonville.

Franchise owners Chris and Simone Croft held a ribbon cutting ceremony with JAX Chamber members on Friday, Feb. 3 to celebrate the shop’s grand opening, which happened two days prior.

“First off, a huge, huge congratulations on getting opened and we appreciate your economic impact that you’ll be making,” said JAX Chamber Senior Account Manager Stephanie Deimling during the ceremony.

“It’s great to be now a small-business franchise owner and it’s pretty incredible to watch the impact we’re already having in the neighborhood because we’ve been open for two days and we’ve just — it’s been constant, people coming in,” Chris said. “Thank you for being part of this.”

Chris and Simone first began the process to open their Southern Steer franchise nearly two years ago and now that the business is officially up and running, Simone said she’s excited to join and support the small business community.

“We’re just excited to finally get to be part of the community in this capacity,” she said. “We’ve lived here — the two of us have lived here together for 23 years. Chris grew up in this community so it’s just really neat to see it come full circle and now we have a chance to give back.”

The Crofts’ Ortega location will be participating in Southern Steer’s “Project 52,” a program designed to support local families and organizations in need. Each week, Simone explained, the store will select a family or organization to donate to through neighborhood nominations.

“We will have it set up where if you know a family in need, you can come in and leave your information with us,” she said. “We’ll call people back and we’ll try to reach out and take care of those families.”

Southern Steer Butcher is open Monday thru Saturday, 10 a.m. to 7 p.m., Sunday 10 a.m. to 5 p.m. It is located at 5421 Roosevelt Boulevard.

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