Haskell is eyeing the Southbank as the new home for its headquarters with a May moving date.
Haskell President and CEO Jim O’Leary shared the news via a memo to “Jacksonville -HQ Office Based Team Members [at] 111 and 245 Riverside Ave)” on March 4. According to the memo, Haskell has been considering a change of address for its headquarters since last fall and has identified the Prudential Building (701 San Marco Boulevard). The memo stated the Prudential Building was one of two options, though it did not identify the second option.
“Haskell has always prioritized a presence close to downtown and the new office provides a tremendous opportunity to rethink workspace collaboration. Considering the magnitude of design work around the adaptive reuse of an existing facility, Haskell is partnering with Gensler a nationally recognized design leader in transformative workplace planning,” O’Leary said in the memo.
According to the memo, Haskell has already outgrown its headquarters at 111 Riverside Avenue with additional office space previously secured at 245 Riverside Avenue to accommodate the overflow. These two separate offices were “not ideal,” O’Leary said, thus precipitating the decision to move to the Southbank.
Haskell’s lease at 111 Riverside will not be extended or renewed, O’Leary wrote, and the offices will be vacated by the end of May. Team members will be accommodated in temporary spaces at the Prudential Building until the final move into the new headquarters space, anticipated for early 2026.
In closing, O’Leary remarked on the timing on this pivotal move in a landmark year for the company.
“With 2025 representing Haskell’s 60-Year Anniversary, it is exciting to embrace a new HQ that will allow ideas to flourish, camaraderie to thrive, and serve as a hub for engagement,” he wrote.
Haskell is a Jacksonville-grown company. It was founded in 1965 and has been headquartered at the Brooklyn location since 1986. Dave Auchter, Haskell vice president of corporate marketing said the company is “not aware of the building owner’s plans post-occupancy.”
