Matthew A. Zuino believes health care starts with people and the communities they call home, grounded in care patients can rely on to be delivered with dignity and respect.
Now stepping into the role of President and CEO of Baptist Health, he will lead the region’s only locally headquartered and governed, faith-based, not-for-profit health system at a moment of opportunity and transformation.
“My work in health care has always been driven by purpose,” Zuino said.
That purpose has shaped a career focused on strengthening communities by ensuring access to high-quality care. A forward-thinking executive with more than 30 years of health care experience, Zuino has been instrumental in establishing Baptist Health as a high-performing, community-focused organization recognized nationally for clinical excellence and compassionate care.

Founded in 1955, Baptist Health has grown into one of Northeast Florida’s most trusted institutions, reinvesting resources back into the community through hospitals, physician practices, outpatient services, and community health programs. Under Zuino’s leadership, the system is expanding its vision beyond traditional care delivery.
“At Baptist Health, we want to do more than practice medicine, we want to advance it,” said Zuino. “This happens by improving lifelong well-being and the overall health of the communities and families we serve. That work is driven by the dedicated physicians, advanced practice providers (APPs) and teams behind the care.”

This commitment includes bringing innovative care delivery models and advanced treatment options to the community, ensuring patients have access to leading-edge care close to home.
For Zuino, Baptist Health’s role as a local nonprofit carries special meaning. “What matters most is being there for your neighbors,” he said.
Looking ahead, he is energized by the opportunity to chart a new course – supporting care teams, expanding access, and ensuring Baptist Health remains a steadfast community partner for generations to come.