Rethreaded exceeds fundraising record goal during virtual Mukti Gala

Rethreaded exceeds fundraising record goal during virtual Mukti Gala

February 27, 2021, was a night to remember for the organization, Rethreaded. Due to the COVID-19 pandemic, the company made the decision to host their annual Mukti Gala virtually. With the hard work of the Rethreaded team, with the support of Sight and Sound Productions and Emcee Geoff Cowan, Rethreaded was able to beat their fundraising goal of 265,000.

The organization surpassed its fundraising goal and raised $323,000 by the end of the evening. Everyone who virtually attended the gala was able to participate in the silent auction the week leading up to the event. During the event, a thrilling live auction took place with incredible prizes like a private plane ride to Savannah and a getaway to Blue Ridge, Georgia, to a couple lucky winners. Guests had a blast texting in their photos to appear in the virtual program presentation. This new feature allowed everyone to feel like they were enjoying the event together, even while they were apart.

During the event, the auctioneer and Emcee Geoff Cowan stated that he “has never seen generosity like this” in his many years of emceeing events. Founder and CEO of Rethreaded, Kristin Keen, could hardly contain her excitement as donations continued to roll in throughout the evening. The entire Rethreaded team was blown away by Todd Taylor, Co-founder, and Chief Executive Officer T2 Advertising Inc, who generously gave over $70,000 to the organization.

Rethreaded is grateful to everyone who watched the gala from home, participated in the silent and live auction, and donated. Due to Mukti’s success, the organization will now be able to hire more survivor employees in 2021.

Rethreaded's annual Mukti Gala
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