It’s two steps forward, one step back for development along the Southbank as residents enjoy brand-new living spaces and public parks while watching a deal fall through for the years-long anticipated sale of the Duval County Public Schools administrative headquarters on Prudential Drive. Still, the Southbank riverfront is evolving as residents move into completed developments and plans for new projects advance. Resident News is taking a look at the moving pieces shaping Southbank.
Haskell Renovations and MOSH Demolition
Last spring, Resident News reported on Haskell’s plans to move its headquarters to the Prudential Building at 701 San Marco Boulevard, near the soon-to-be-demolished MOSH building.
This move will consolidate approximately 650 Haskell team members into a single location.
According to Haskell Vice President of Corporate Marketing Dave Auchter, the interior build-out is underway, and he anticipates a summer move-in date for team members.
“It’s a significant opportunity for our team to be in the same space after having outgrown our former headquarters,” Auchter said.
In the new space, Haskell team members will occupy four floors connected by an internal staircase. Auchter added that having everyone in one consolidated office space will continue building on the values that are integral to Haskell’s office culture.
“I can’t overstate how important our culture is at Haskell, and supporting a culture when teams are spread out across different buildings by necessity is not ideal,” Auchter said. “So we’re really excited to get our team members in one contemporary, productive space where we can continue to feed our culture.”
Nearby, demolition is imminent for the former Southbank MOSH space following the issuance of a demolition permit. The permit, issued on Feb. 16, details a $835,000 demolition of the four-story building and foundation.
Elev8 Demolition is the contractor listed on the demolition permit.
TrailView and DCPS HQ
Property owner Mike Balanky, through Chad Development LLC, has announced he’s brought on Lennar Homebuilders for his TrailView development, located on just under four acres of vacant land on Reed Avenue abutting RiversEdge. San Marco architecture firm Cronk Duch Architecture has also been brought onto the development team, with updated design renderings expected soon.
Granted conceptual approval by the Downtown Development Review Board at its August 2025 meeting, the multi-family residential unit will feature 53 units with plans to provide boardwalk access to the Riverwalk via the RiversEdge.
While DDRB final approval is still required, Balanky said he anticipates that it will go smoothly and expects construction to begin within six to nine months once permitting is completed.
Meanwhile, the DCPS administrative headquarters building is back on the market after Chase Properties terminated the sales agreement. As a result, DCPS also subsequently withdrew from the purchase contract for its intended new headquarters in Baymeadows. According to published reports, DCPS lost its $250,000 deposit when it cancelled the sale after the inspection period ended.
Moving In, Settling Down
While the Southbank continues to grow around them, many residents are already calling the area home, as residential projects have come online. Corner Lot’s Artea Apartments in Southbank officially launched in March 2025, featuring 340 multi-family units. As of Feb. 20, occupancy for this development is nearly 55%. The Toll Brothers at RiversEdge continues to bring new units online, with just six of its 36 homesites still available, another two reserved, and the remaining lots either already sold or move-in ready.
Resident News reported on the grand opening of the long-awaited RiversEdge Park last November, with the ribbon-cutting ceremony attended by Mayor Donna Deegan and other city and community stakeholders.
