Uncovering the Latest Real Estate Trends According to Local Experts Part Two

“A homebuyer’s love for historic neighborhoods has never been stronger,” said Lee B. Norville, president of Norville Realty in Ortega.

According to the Northeast Florida Association of REALTORs (NEFAR), there’s a continuing rise in local inventory and homes are selling a little faster, with a median of only 36 days on the market in Duval County. Looking to buy or to sell a home this spring? We talked to local experts about emerging trends in San Jose, San Marco, St. Nicholas, Avondale, Riverside, Murray Hill and Ortega.

Outdoor Spaces Are Key

For many homebuyers, what’s on the outside can be even more important than what’s on the inside. “I believe upgraded outdoor spaces are far more popular than interior upgrades,” said Norville. “People in Jacksonville love and use their outdoor amenities, from pools and summer kitchens to fire pits and outdoor fireplaces.”

Heather Buckman, broker and owner of Cowford Realty & Design, agreed that upgraded outdoor spaces take priority.

“We live a Florida lifestyle and that means pools, tropical gardens, edible gardens and (preferable covered) patios and lanais,” she said. “The cost of installing a nice pool these days is easily six figures, so homes that are being sold with a pool in good condition are a hot commodity!”

Miller & Company Real Estate President and Managing Editor Ted Miller also believes homebuyers’ desire for quality outdoor living spaces is undeniably high.

“Pools, patios, gardens, summer kitchens, and casitas are now essential for many clients, especially those relocating from other states,” he said. “These outdoor upgrades not only enhance property value but also provide private relaxation and entertainment spaces, perfect for enjoying the beautiful North Florida weather.”

Neil Bridgers is the vice president and managing broker of Watson Realty Corp.’s San Marco office and remarked that outdoor living has always been a major selling point for buyers moving here from out of state.

“Florida’s tax benefits and amazing weather are big draws,” he said. “I’m actually working with buyers from Texas right now who can’t wait to escape both the extreme dry heat and freezing cold. For them, a great outdoor space isn’t just nice to have, it’s a must. Pools, screened lanais, and upgraded patios are high on their list because they want to enjoy being outside year-round.”

What’s On the Inside Still Counts

Bridgers added that interior upgrades still matter. “Kitchens and bathrooms will always be a priority,” he said. “But the homes that really stand out – and sell the fastest – are the ones that offer the best of both: updated interiors and a great space to enjoy Florida’s outdoor lifestyle.”

For Jessica Chefan Hansen, broker associate with the Chefan Group at ONE Sotheby’s International Realty, a balance between indoor and outdoor features is key. “While interior upgrades like modern kitchens or updated bathrooms are important for comfort and functionality, buyers in Florida often see outdoor spaces as an extension of the home, providing additional living and entertainment areas.”

Ed Akers, REALTOR and Historic Property Specialist with Coldwell Banker Vanguard Realty, notes that upgraded outdoor spaces are a major driver in homebuying decisions as buyers place a premium on features like pools, patios, summer kitchens, and gardens.

“That said, interior upgrades remain crucial – especially open-concept living areas, modern kitchens, and home offices that accommodate today’s evolving lifestyle needs,” he stated. “I always say the more move-in ready, the higher perceived valuation there is. Ultimately, buyers are seeking a harmonious blend of indoor comfort and outdoor functionality, making homes with well-executed enhancements in both areas the most desirable in today’s market.”

Janie Boyd, GRI, LMC, REALTOR, Broker with Janie Boyd & Associates Real Estate Services indicated that interior upgrades have been more important for her clients. “Since most of the homes in our area are old, buyers prioritize interior upgrades,” she said. “They want to install wood floors and remove popcorn ceilings.”

These upgrades enable homebuyers to reside in their homes for many years. “Often we have two and three generations of families living in the same neighborhood, so they want to stay here,” said Boyd. “These are places where you know your neighbors. As many people are shifting back to in-office work after the pandemic, it becomes more important to have friends nearby who can pick up kids from school.”

Location, Location, Location

Now that workers have to return to the office, Hansen sees homes outside the historic district gaining popularity.

“In a growing city like Jacksonville, convenience and proximity to key areas such as retail, office spaces, and open areas will attract young professionals who value their time,” she said. “As businesses return to in-person or hybrid work models, homebuyers may prioritize homes that are close to business hubs, transit access, and amenities that support a more work-focused lifestyle.”

Bridgers pointed out that San Marco has easy access to Downtown.

“Buyers aren’t just looking for a short commute; they want a lifestyle. That’s why San Marco is so appealing,” he said. “You’ve got Publix right in the neighborhood, great boutique shopping, coffee shops and entertainment, all within walking distance. It’s the kind of place where you can grab a coffee before work, walk to dinner after, and really enjoy where you live. Buyers today want that balance between convenience and quality of life, and that’s exactly what neighborhoods like San Marco offer.”

No matter where you live, having space for a dedicated home office is vital, both Akers and Miller observed.

Overlooked Factors

What’s an often-overlooked factor that could make or break a sale in today’s market?

“Outdated fixtures and finishes can be a dealbreaker, even if the home itself is in great shape,” said Bridgers. “Buyers today want a space that feels fresh and move-in ready, and little details like old light fixtures, brass doorknobs, or outdated cabinet hardware can make a home feel stuck in the past. The good news? These are some of the easiest and most affordable updates a seller can make. Swapping out light fixtures, updating hardware, or even giving cabinets a fresh coat of paint can completely change the feel of a space – and make a big difference in how buyers see the home.”

A more expensive road block can be home insurability.

“Despite the strong property values and the expected vibrant spring market in our historic neighborhoods, the homeowners insurance market remains challenging, particularly for older homes,” said Miller.

Boyd also named the financial impact of homeowners insurance industry. “Often older homes need roofing, plumbing and electrical replacements to pass inspections to qualify for home insurance. This can be unexpectedly very costly,” she said.

Chefan concurred that the home’s condition and the level of updates needed can be a deterrent.

“Buyers today are looking for move-in-ready homes and generally don’t have the patience, time, or financial resources to take on major improvements unless the price reflects the work needed,” she said. “Homes that are not up-to-date or have deferred maintenance may struggle to attract serious interest unless they’re priced accordingly to account for the cost of repairs and renovations. Ensuring a home is in good condition – or adjusting the price to reflect necessary updates – can be the key to making a successful sale in today’s competitive market.”

Buckman agreed that with rising inventory, buyers have more choices when they are ready to purchase.

“Buyers are very discerning. They are more likely to pay premium dollar for a home that is in move-in ready condition, and if a home needs work, they are expecting a deep discount.” she said. “Buyers are very sensitive right now to the cost of repairs and the stress that’s often involved in undertaking those repairs. In general, they much prefer a home that is in A+ condition. Because of that, we are really advising our sellers to invest upfront in any deferred maintenance and go the extra mile when prepping their homes for sale.”

Norville advises his sellers to consider having a home inspection before placing their homes on the market.

Akers also recommended a pre-listing home inspection.

“Particularly in historic neighborhoods where homes are generally 50 to 100 years or more old, there is always the unknown,” he said. “Inspection processes often identify issues of deferred maintenance and inspection surprises that can lead to buyer hesitation, price negotiations, or insurability or financing challenges. To mitigate this, it’s recommended to get a pre-listing home inspection completed to address those items before the home goes on the market. Any repairs items may also improve valuation of the home and eliminate future obstacles and result in a smoother future sales transaction.”