An Afternoon Full of Fashion, Friendships and Special Collections

Fashion, Style and Storytelling

It was a sunny, cool day in Florida Jan. 26, but for author and co-founder of the fashion brand, Francis Valentine – Elyce Arons – it was a welcome place to visit for her latest book signing and fashion-forward event, a far cry from the inches of snow falling back in New York.

For Arons, it was a chance to connect to fans of her latest book, while also taking time to showcase fashion from Dillards and a special collection of garments offered by Francis Valentine.

From the outdoor oasis on Pirate’s Cove, to the beautiful interiors at the home of Brooks Holland, the day was ruled by fashion, friendships and the power of female entrepreneurs. Arons signed her latest book, while mingling alongside local ladies intrigued by her journey and personal stories of the industry and her relationship with Kate Spade in her New York Times Bestseller, We Might Just Make it Afterall – My Best Friendship with Kate Spade.

Entrepreneur and fashion executive Elyce Arons visited Jacksonville for a book signing and reception Jan. 26, sharing her journey as best friend of the late Kate Spade and her co-founding of the Frances Valentine brand of clothing. The event was held at the riverfront home of Brooks Holland, drawing a fashion-forward crowd for an afternoon of conversation, networking and celebration. Arons spoke about building an iconic brand and her experiences in the fashion industry and her deep relationship with Kate Spade, prior to signing copies of her book for attendees. The host committee included Beverley Brooke, LeAnne Crabtree, Liza Barnett Emmet, Mollie Peterson, Brooks Holland, Molly Renaud and Leigh Rosenbloom.