Business Profile
Tamara began her yoga journey in 2013. Despite being active in the outdoor realm through hiking, kayaking and paddleboarding, she was eager to push herself to new limits, both physically and mentally.
Thus began a journey that would lead to the successful completion of a 200-hour yoga teacher training program in 2017 and another 300-hour training completion two years later.
Tamara has built her yoga practice around three core tenets: breath, alignment and a focus on continuing education. Her teaching style is both challenging and strength-focused, but accessible to students with varying degrees of ability.
Alchemy is the culmination of her training, vision and passion for yoga and wellness with a sustainable approach to recovery. While working with several studios in the Jacksonville area to hone her craft, Tamara noticed the wellness’s expansion trend towards more high intensity yoga and movement. She felt this shift left out a large demographic that was seeking a space to improve their physical health through the benefits of yoga.
Tamara’s husband Will has always marveled at her ability to master new skills whether it is paddleboarding, baking or weight training. With full confidence in his wife and best friend, Will chose to step away from a career in landscaping to help Tamara realize her dream. The dream will reside in a 6,000-plus-square-foot space that the Weise Pharmacy once occupied.
The space is designed to be a destination for those looking for yoga, recovery and wellness all under one roof. Set to open this summer, guests and membership holders will experience a curated atmosphere with a mid-century vibe reflecting the owners taste for functionality and minimalism. Clean lines and organic shapes will frame the space set against bold and moody colors.
Two spacious rooms are dedicated to movement, each averaging 1,000 square feet with cork flooring, expansive mirrors and high ceilings.
The yoga classes at Alchemy will offer opportunities for every level of physical ability. Heated yoga classes will utilize infrared heating panels that warm the body rather than circulating hot air, thus creating a tolerable and beneficial heat that promotes muscle elasticity, joint mobility, circulation and detoxification.
Non-heated classes will focus on breath and building functional strength with the aid of intelligent sequencing.
Guests and membership holders will also have the opportunity to experience the benefits of our recovery services. Infrared sauna is known to relieve muscle tension, improve circulation, reduce stress and enhance sleep quality while supporting injury recovery. On the other end of the spectrum, cold plunge will be offered, mirroring many of the same attributes but with added benefits of instant rejuvenation and enhanced mental clarity. The combination of infrared sauna and cold plunge provides a unique form of contrast therapy that is restorative and invigorating.
Furthering the boutique experience offered at Alchemy, patrons will be able to book wellness services. Our therapeutic massages are fully customizable with the option for solo or duo massage experience or Thai massage therapy. Options like hot stones and cupping will be menu items, not add-ons. Tailored facials will be offered in-house, drawing inspiration from European, Korean and Ayurvedic modalities. Forgot your yoga mat? Alchemy will have rental mats available, as well as a full array of new mats and yoga products to aid your journey. Products sold will also include local juice company offerings, local coffee products and a selection of Tamara’s favorite self-care goods.
Building community is what we want to be a part of in Jacksonville, that’s why we plan to partner with other businesses through pop up events and partnerships to garner support for surrounding entrepreneurs and storefronts. See ya’ll this summer, Tamara and Will.
