Business Profile
WOW Windowboxes brings curated curb appeal to Jacksonville’s most beautiful homes and businesses
In a region where historic charm meets coastal beauty, the details matter. From the tree-lined streets of Riverside and Avondale to the timeless homes of San Marco – and extending east to the breezy coastal communities of Amelia Island and throughout Nassau County – curb appeal isn’t just about maintenance, it’s about expression. For homeowners and businesses alike, WOW Windowboxes is transforming exteriors into living works of art with subtle sophistication and lasting impact.
At the heart of the business are Mark and Sabrie Edmonston, a local couple rooted in the community they serve. Residents of Ortega Forest, they are raising their young family here, balancing busy lives with time outdoors, sports and local involvement. That connection to place carries through in their work – a genuine appreciation for the properties and people they serve across Northeast Florida.
“I had been looking for a way to do something more locally focused,” Mark said. “Something where I could actually see the people I’m working with, make a difference, and build relationships right here in Jacksonville.”
That shift led them to WOW Windowboxes, a concept rooted in craftsmanship, design and service. But in Northeast Florida, they saw something more – an opportunity.
“When we started looking at Jacksonville – the historic districts, the neighborhoods, the growth – it just clicked,” Mark said. “There’s so much pride in these communities, and this was a way to enhance that in a really beautiful, approachable way.”
The result is a service designed for clients who value aesthetics but don’t want the burden of maintaining it. Custom-built window boxes and planters are crafted from high-quality PVC – far more durable and long-lasting than traditional wood and other plastic options found online or in stores. Each piece can be custom painted to match any palette, though classic white and black remain the most requested.
From there, seasonal plantings evolve throughout the year – always fresh, always intentional – supported by discreet, automated irrigation systems. These systems can be installed not only in new designs, but also retrofitted into existing planters and window boxes, extending the life and beauty of pieces clients already own.
Careful planning and thoughtful installation are central to the process, ensuring each project is set up for long-term success from the start. Ongoing service is designed to be seamless and proactive, with seasonal updates and attentive oversight that keep displays looking their best without requiring time or effort from the client.
It can be burdensome regularly maintaining window boxes and planters. What may have seemed like a fun weekend project can become neglected quickly. WOW Windowboxes remove that stress by handling every detail for their clients, from plant selection and proper soil to auto-irrigation, fertilizer and insect deterrents. Plants maintained on their irrigation systems are even backed by a warranty, offering added confidence and peace of mind.
While window boxes are the signature, the offerings extend well beyond. Custom planters can be designed for entryways, patios and commercial spaces, and existing installations can be refreshed and maintained with ease. The company is also working with commercial clients, including a recent installation along Herschel Street in the Fairfax neighborhood, featuring four custom 11-foot window boxes paired with a vibrant spring petunia design.
For many clients, it’s not just about flowers – it’s about creating a feeling. A sense that a property is cared for, curated and alive.
For the Edmonstons, that connection is personal. They are serving their neighbors and local businesses, building relationships that extend well beyond a single installation.
As Northeast Florida continues to grow and evolve, one thing remains constant – the desire to stand out, gracefully.
With WOW Windowboxes, that distinction may just be found right outside the window.
